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IP Giants Ride the Wave of China’s Market Expansion on Amusement Park
By AAA 2018 Committee
China’s next big boom sector is coming very soon. According to a new report released by the World Travel Market Global Trend Report, the demand for amusement parks in China will be expected to hit $12 billion by 2020, a growth of 367 percent compared to 2010 sales volumes. China theme park industry emerges a massive and rapidly growing market of consumers who are able to spend more money on amusement and entertainment than ever before.
IP Giants targets China’s rising market
In recent years, more and more oversea IP giants following ShangHai Disney Resort start to target China’s rising market of theme park industry, battling for the project settlement in Mainland China.
As reported, Denmark’s Lego is going to tap China’s market from 2019 to 2020, while the Lego theme park in China would be a tenth of the size of Shanghai Disney Resort. Besides giants from European countries, Japan’s IP giant “Hello Kitty” theme park is about to set up on Hangzhou, Zhejiang Province and will open on the summer vacation this year. Chief executive of the Japan sanrio co., Ltd indicates that they are willing to offer an opportunity for intimacy with “Hello Kitty” to Chinese customers, further tapping the China’s market in future.
Welcome to AAA 2018
In this case, 2018 Asia Amusement & Attractions Expo (AAA) as the one of the top brands exhibition in this industry have won a good reputation in past years. Considering of the future upside of the market, we will invite famous exhibitors to attend the industrial feast. If you are interested in the China theme park industry, please do not miss our exhibition, for sure it is a chance for a million.
Asia Amusement&Attraction Expo (AAA)
Date: April 3-5, 2018
Venue: Area A of China Import&Export Fair Complex (Hall1.1-Hall)
A sister exhibition of AAA held in Zhongshan is coming soon, welcome to attend:
Date: August 11-13, 2017
Main Venue: Zhongshan Convention Center
Sub Venue: Guangdong Game & Amusement Cultural Industry City
Contact Dora Leung
Tel: +86 20 29178995